Technological & Digital Disruption

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While it’s commonly known that tech disruption is rapidly occurring, are you aware of which sectors of the US economy are being transformed the most? Initially presented in a Microsoft Business Forward forum, this research is key to assessing the sectors that need to gear up and prepare to deal with the newest technologies. The chart below substantiates just how much technological innovation and digital transformation are disrupting critical, traditional sectors within the nation’s economy.

Top 6 Industries Impacted by Technological & Digital Disruption

Microsoft: Top 6 Sectors Affected by Tech / Digital Disruption (Satya Nadella, 2020)

PropTech addresses technological innovation specifically in the real estate segment. Moreover, you’ll notice that the Top 6 industries affected are most likely ones you come across in your everyday life. What does this mean for management, consumers, and the working class (specifically in these industries)? The article that complements Satya’s research shares a grim prognostication:

“Digital disruption is well upon us. While a survey conducted by the Global Center for Digital Business Transformation for the large and mid-sized private sector companies agreed, to varying degrees, that digital disruption comes with its own set of benefits, it is also true that Digital Disruption is threatening the survival of many businesses and industries.

Futuristic businesses and start-ups are exploring new avenues of re-inventing their business activities and industries all together to compete with and dislodge incumbents. The last decade alone has witnessed some exponential progress in technological disruption – think Airbnb, Paytm, Netflix and Uber.

And this disruption is gradually influencing every industry, including banking, healthcare, hospitality, construction, manufacturing, packaging, logistics, and insurance amongst others (discussed in detail by Satya in Microsoft’s 2020 Keynote Forum).”

Embee Staff

Conclusion: What Does This Mean for Real Estate Investors?

Succinctly, to have longevity in a given industry, the necessity for technological innovation has proven to be non-negotiable. Avoiding this reality will get you nowhere – or worse, out of business – quickly. As the abundance of digital and cloud transformation technologies are increasing, many are finding themselves playing catch-up. The information Microsoft presented suggests nearly all industries will be behind if they refuse to acknowledge technological progress. Not only acknowledge it, but make drastic changes, as necessary, to adapt alongside it.

We’ve summarized the role technological innovation will play at length in the real estate market moving forward, specifically. Finally, ponder this. Imagine the impact to real estate markets, even globally, if critical industries and large corporations were to fall ‘behind-the-curve‘. What would this mean for CRE investors, who have continued to struggle as of late? The data study produced by Microsoft illustrates just how cataclysmic failures to adapt to new technologies – no matter the reason – can cause widespread fragility beyond the individual companies, or even those particular industry segments. It’s imperative to always look at the bigger picture. In this case, failure to adapt to new technologies will almost certainly cause broad, undesired consequences for investors.